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The Next Time You Cut Your Finger, Save a Life

Ten thousand people need bone marrow transplants each year to fight life-threatening diseases, but only half of them get one. Graham Douglas, who works at ad agency Droga5, came up with a unique solution to get more donors: Stick a sign-up kit inside a Band-Aid box. When people cut their finger and goes hunting for a Band-Aid, they can just dab some of the blood on a Q-tip-like swab, drop it in an envelope already included in the kit, and put it in the mail to the lab.

Read more on GOOD→ 

I saw these at Target. There’s a bunch like “Help, I have a headache” which gives you a few pills of acetaminophen and so on. I think it’s great. See more HERE.

The blood sample angle is genius.